Festival X Porsche Parade Europe
2026 in Gothenburg
Gothenburg, 14-17th May, 2026
Porsche Club Sverige 50 Years– A World-Class Anniversary Festival with Parade
From May 14–17, 2026, Gothenburg will transform into Europe’s most vibrant Porsche metropolis. Porsche enthusiasts from across the continent will gather at Hotel Gothia Towers to celebrate Porsche Club Sweden’s 50th anniversary and to take part in the legendary Porsche Parade Europe. Four days filled with pure passion, iconic design, maximum driving joy, and unforgettable camaraderie await. From countryside brunches to a gala dinner in the heart of the city, every moment is a tribute to Porsche and the people behind the wheel. A must for everyone who loves speed, style, and celebration. Welcome to a Porsche festival that will make your heart beat a little faster.
Kick off the long weekend on Thursday in a relaxed and stylish spirit with a warm welcome at the beautiful Skårs Gård, a meeting of Porsche passion, Swedish culinary delights, and new friendships. Then, head to the slalom driving event at Vårgårda Airfield, fun, educational, safe, and with a touch of adrenaline.
The Swedish Exhibition & Congress Centre will be our Porsche Club Arena, where we’ll park both exhibition and participant cars as space allows. Here, over 300 Porsches will be on display, from timeless classics to modern marvels. Enjoy a Swedish fika, meet racing legends, explore exclusive art exhibitions, and unleash your inner artist in a painting session with renowned artist Marie Plosjö.
On Friday, as a guest, you’ll be able to enjoy guided tours to Gunnebo Castle, the Gothenburg Museum of Art, and World of Volvo, or join a sightseeing boat tour through Gothenburg’s historic canals. In the evening, the arena transforms into a party zone with live entertainment, a classic shrimp sandwich meal, and the exciting Concours d'Élégance, where the day’s most elegant Porsche will be crowned.
Saturday brings one of the highlights: Porsche Parade Europe. Imagine 400 Porsches rolling through the streets of Gothenburg in a spectacular procession. The parade leads you to our anniversary rally, taking us from the city’s pulse out onto scenic country roads to Tjolöholm Castle by the sea, where we’ll enjoy a light lunch in the castle’s barn. We end the day with the grand finale, our gala dinner.
Dress Code: Festive and elegant, if you have a tuxedo, feel free to wear it! But a stylish dark suit, dress, or other elegant party attire works just as well. We will present the prestigious Hans Peter Porsche Award, dance all night, and toast to 50 years of Porsche passion.
To mark this milestone, we are also launching an exclusive Porsche Club Hatt et Söner Champagne, a jubilee edition available in a limited run with a specially designed label.
Whether you’ve been a member for years or are a first-time guest, this is your invitation to be part of something truly special. Bring your Porsche, your family, your friends, and your love for Porsche.
A warm welcome!
Registration
Registration is open from October 1st to November 30th, 2025.
Please note that places are limited – first come, first served!
Welcome to Sweden. Welcome to the celebration. Welcome to Festival X Porsche Parade Europe 2026.
🎬 Get inspired, see what a Porsche Festival in Sweden looks like!
To give you a taste of the atmosphere, energy, and elegance that define our events, we’re sharing a short film from a previous Porsche Festival in Sweden.
Watch it, feel the vibe and get ready for what’s to come in 2026.