Porsche Club Sverige 50 Years– A World-Class Anniversary Festival with Parade

Between May 14-17^th, 2026, Porsche enthusiasts from across Europe will gather in Gothenburg to celebrate Porsche Club Sverige's 50th anniversary and the iconic Porsche Parade Europe. Four days filled with passion, design, driving joy, slalom, and community awaits. From countryside brunch to gala dinner in the heart of the city. Welcome to a festival where every moment is a tribute to Porsche.

An unforgettable celebration of Porsche passion – in the heart of Sweden

Porsche Club Sverige invites you to a once-in-a-lifetime celebration, our 50th anniversary and the Porsche Parade Europe 2026. Four extraordinary days in Gothenburg, Sweden, where elegance meets excitement and every detail is crafted with love for the brand we all cherish.

The festival begins on Thursday with a warm welcome at Cars & Swedish Brunch, a countryside gathering at Skårs Gård, where homemade delicacies and cinnamon buns set the tone for a weekend of joy and connection. From there, the journey continues to the Porsche Club Arena, the vibrant hub of the festival. Here, over 300 Porsches will be on display, from timeless classics to modern marvels. Enjoy Swedish fika, meet racing legends, explore exclusive art exhibitions, and even unleash your inner artist in a painting session with renowned artist Marie Plosjö.

On Friday you will be able to enjoy guided tours of Gunnebo House, the Gothenburg Museum of Art, and World of Volvo, or join a sightseeing boat tour through the city's historic canals. In the evening, the Arena transforms into a celebration zone with live entertainment, a classic shrimp sandwich dinner, and the thrilling Concours d’Élégance, where the most elegant Porsche of the day is crowned.

Saturday brings the highlight, the Porsche Parade Europe. Imagine 400 Porsches rolling through the streets of Gothenburg in a spectacular procession, hopefully escorted by a vintage Police 911. The parade leads into a scenic drive through Sweden’s breathtaking countryside, ending at a seaside castle for a light lunch and unforgettable views.
And then the grand finale, our Gala Dinner.

Dress Code: Festive and Elegant – if you have a tuxedo, feel free to wear it! But a stylish dark suit, dress, or other elegant party attire works just as well. We will be presenting the prestigious Hans Peter Porsche Award. Dancing all night and toasting to 50 years of passion for Porsche.

To mark this milestone, we’re also launching an exclusive Porsche Club Hatt et Söner Champagne, Anniversary Edition, available in limited quantities with a custom-designed bottle.

Whether you’re a long-time member or a first-time guest, this is your invitation to be part of something truly special. Bring your Porsche, your family, your friends, and your love for the brand.

Registration
‍Registration is open from October 1^st to November 30^th, 2025.
‍Please note that places are limited – first come, first served!

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Welcome to Sweden. Welcome to the celebration. Welcome to Festival X Porsche Parade Europe 2026.

🎬 Get inspired, see what a Porsche Festival in Sweden looks like!

To give you a taste of the atmosphere, energy, and elegance that define our events, we’re sharing a short film from a previous Porsche Festival in Sweden.

Watch it, feel the vibe and get ready for what’s to come in 2026.